Johnny Wright estimates he was the first partner of Justin Timberlake to learn that his star management client had finally recorded new music, in mid-2012. Gary Tobey, CEO of Target’s media buying firm Haworth, was “probably the third or fourth,” Wright says.
“We’d been talking for five years now, in anticipation of when Justin would come back to music,” Wright says. “For a while it was, ‘no bonuses this year, guys.’ But the conversation would always end with, ‘Let’s do something big when Justin’s ready to come back.’”
Announced via a splashy commercial that aired after Timberlake’s performance during the Grammys in early February, Target’s deluxe edition of “The 20/20 Experience” immediately became a best seller.
“The 20/20 Experience” is the top-selling album of 2013, with more than 2.5 million sold in the United States, according to Nielsen SoundScan. Timberlake is also the year’s top selling artist by album sales. So far this year, he has moved 2.85 million albums, according to Nielsen SoundScan. 2.3 million of that sum is owed to his first “The 20/20 Experience.”
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